MUCHACHOMALO is Spanish for ‘Bad Boy’. As they say, ‘In every man there is a boy, a bad boy’. The concept of MUCHACHOMALO is based on a way of life – be yourself, enjoy life and don’t get taken over by a hectic routine and expectations. It’s aimed at the tough guy who enjoys life and wearing its own identity.
MUCHACHOMALO is a dutch brand, established in 2007. The team consists of versatile, talented young artists, fashion designers and marketers. Everything from the concept of a collection to the merchandising is completed ‘in house’. Each year, they introduce a theme that tells a story. This story is artistically translated into a piece of wearable art, original hand drawn designs that are printed onto top quality materials. Their designs make art wearable for everyone.