aussieBum Brand Logo at the UK Stockist

aussieBum

aussieBum is Australia's famous underwear and swimwear brand, and VOCLA is proud to bring it to the UK. We have the UK's best range of aussieBum underwear, swimwear & clothes with the WonderJock, Cottonsoft, Enlarge & other collections.

29 products

aussieBum is Australia's famous underwear and swimwear brand, and VOCLA is proud to bring it to the UK.

aussieBum swimwear is born from days on Bondi Beach, where the founder, Sean Ashby, couldn't get the swimwear he wanted. Because the trend had shifted from classic nylon swimwear to Lycra. Sean invested every last cent of his savings into designing and producing the quality nylon swimwear he wanted. He sold his first products to mates and fellow beach bums (hence the brand 'aussie bum'). But retailers were not interested, claiming it was the opposite of what customers wanted. Therefore, Sean focused on creating an e-commerce store, taking photos of his mates wearing the swimwear, to promote the brand. And the spark was ignited.

Kylie Minogue's stylist used the whole collection in her 'Slow' video. And aussieBum took off!

Today, aussieBum is a well-known global brand. Those retailers who rejected it must be feeling a little foolish. At VOCLA, we love them. The styles are brave, comfortable, great value, and exactly what our customers love.

The brand originates with swimwear, but the aussieBum underwear collections and technologies are an equal triumph. Some of our favourite technologies are:

aussieBum Enlarge - push-up technology, a form of lifting and supporting pouch enhancement.

aussieBum WonderJock - a patented 4D framing pocket inside the underwear pouch which lifts and supports.

But we also love the aussieBum CottonSoft collection with its super soft, breathable, and quality cotton.

VOCLA also stocks an increasing range of aussieBum clothing.

VOCLA is the official UK stockist, sourcing directly to ensure authenticity for you. We have the largest selection of aussieBum in the UK.  Plus, we offer a UK price guarantee and free UK delivery.

Further Information

aussieBum Size Guide

UNDERWEAR/SWIMWEAR/SHORTS/BOTTOMS

Measure around the natural waistline

WAIST INCHES  CM EU AUS
XS 28-29 70-75 2 12
S 30-31 75-80 3 14
M 32-33 80-85 4 16
L 34-35 85-90 5 18
XL 36-37 90-95 6 20
2XL 38-39 95-100 7 22

 

TOPS

Measure around the chest

WAIST INCHES  CM
XS 33-35 85-90
S 35-37 90-95
M 37-39 95-100
L 39-41 100-105
XL 41-43 105-110
2XL 43-45 110-115