SWIMWEAR TRENDS: WHAT'S HOT FOR THE BEACH THIS SEASON?

Men's swimwear trends are certainly brighter and bolder this summer, compared to previous years. Here are our top men’s swimwear trends and themes for this season. This Summer is a season of funky prints, bold colours, back-to-basics, sporty design and enhancing pouches.

See our Men's Swimwear Guide for help choosing the right swimwear, including advice about styles and materials.

See our Best Men's Swimwear blog for the top designs this season.

ESSENTIAL AND BASIC SWIMWEAR

Men’s swimwear trends change every year. Take the time to ensure that you’re getting the basics right first. These swimwear basics are essential in any beach-bound wardrobe. Don’t underestimate these understated pieces. They may be a simple solid colour, but they are great for mixing and matching seasonal styles and prints to expand your wardrobe and dress up or down different pieces. Update and refresh your looks year after year by being smart with your men’s basic swimwear pieces. The basics are available in several styles, from revealing low-cut micro swim briefs to traditional swimming shorts.

Basics are available in more than just the standard black-and-white monochrome. The SUKREW swimwear basic swimming styles are available in seven colours, including bright and bold, or classic monochromes. These come in a classic swim brief or a men’s swimming thong for those more daring! There’s a colour for everyone to express themselves and something to match any other statement piece. Tie together your poolside look.

SWIMWEAR WITH PRINTS AND PATTERNS

Who doesn’t love a good print? This season, there is a wide range of swimwear trends with some funky prints. Therefore, something to suit everyone. From sexy animal prints, timeless sailor stripes, colourful checks, tropical florals, and cheeky graphic prints. If you want something classic with a modern twist, look no further than our men's swimwear with prints and patterns.

STRIPED SWIMWEAR

Striped men’s swimwear is a timeless classic that will always be on trend! The TOF Paris swimwear line has sailor stripes in navy/white and rainbow stripes. And the CODE22 swimwear line has retro-striped swimwear. Two different striped swimwear vibes for the ultimate beach look

GRAPHIC PRINT SWIMWEAR

If the above prints and patterns aren’t cheeky enough for you, BARCODE Berlin offers a number of styles with fun and unique comic prints, combined with vibrant colours. From unicorns, to ducks…and more!

The swim briefs are made with stretch polyester that sits snug to the body. It’s also a quick-drying fabric, suitable for being in and out of the water. They also include internal drawstrings for an adjustable and secure fit. They will make you stand out at the beach or the after-party whilst providing optimum comfort and style.

NEON SWIMWEAR

Neon swimwear is a definite for men’s swimwear trends 2025. Neon may have been big in the 80’s but there is nothing old-school about our neon swimwear! The neon designs may have details and trims in different neon colours, or they may be full-on all-neon. Check out our TOF Paris Neon Mini Swimming Bikini and TOF Paris Neon swimming thong.

These neon men’s swimwear styles are an excellent option for a pool or beach party, especially if there are UV fluorescent lights. The neon colours will glow brightly under the lights.

ENHANCING SWIMWEAR

Men’s swimwear trends wouldn’t be complete without some technology included. Enhancing swimwear can provide you with front and rear enhancements to make sure that you’re turning heads as you strut down the beach! The CODE 22 swimwear collection includes Power Shape swimwear, providing package enhancement with its built-in rounded padding cup. It provides a fuller and more rounded pouch appearance, beautifully enhancing your features. Also engineered anatomically to give you the perfect fit. The Power Shape system inserts into the front of the swimwear and is therefore fully removable. This gives you the choice of when and where you want to benefit from the padding!